Which celebrity endorsement deal is widely credited with saving Nike's basketball shoe business and revolutionizing athletic footwear marketing?

Celebrity endorsements can dramatically influence consumer behavior and brand perception. When a famous face partners with a retail brand, it can lead to massive sales spikes and cultural shifts. This trivia tests your knowledge about some of the most lucrative and influential celebrity-brand partnerships in retail history. Do you know which star-powered advertising campaigns changed the game for these major companies?

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Michael Jordan's Air Jordan line (1984)
LeBron James's lifetime Nike deal (2015)
Shaquille O'Neal's Reebok partnership (1992)
Kobe Bryant's Adidas contract (1996)