Which famous personality successfully revitalized the Polaroid brand after purchasing it from bankruptcy in 2017, launching new digital products and leveraging social media to connect with younger consumers?

Throughout retail history, there have been remarkable brand turnarounds orchestrated by famous personalities who stepped in during critical moments. These celebrity-driven transformations often represent fascinating case studies in retail digital transformation and brand revitalization. Test your knowledge about these pivotal moments when star power and business acumen combined to rescue struggling retail brands from obscurity or decline.

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Lady Gaga, who introduced the Polaroid Grey Label line of digital cameras and mobile printers
Ryan Reynolds, who applied his Aviation Gin marketing strategy to revamp Polaroid's social media presence
Wiz Khalifa, who became Creative Director and launched limited-edition cannabis-themed instant cameras
Impossible Project founder Oskar Smolokowski, who rebranded as Polaroid Originals (now simply Polaroid)