Which Broadway musical was the first to use a comprehensive 'preview' marketing strategy that included releasing a concept album before the show opened?

The performing arts industry has seen numerous innovative marketing strategies over the years, but some stand out as truly revolutionary. This trivia question explores a landmark marketing campaign that forever changed how Broadway shows attract audiences and build their brand. Test your knowledge of theatrical marketing history and see if you can identify this groundbreaking approach that many productions still emulate today.

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Jesus Christ Superstar (1971)
A Chorus Line (1975)
Cats (1982)
The Phantom of the Opera (1988)