Which 2010s film franchise pioneered the 'Mystery Box' packaging concept that sparked a major retail trend where consumers purchased collectible figures without knowing which character they'd receive?

Movie merchandise packaging has evolved dramatically over the decades, becoming an art form that enhances the viewing experience and drives retail sales. From limited edition collector's boxes to innovative unboxing experiences, film studios have pushed the boundaries of product packaging design. Test your knowledge about a revolutionary packaging strategy that changed how movie merchandise was marketed and consumed!

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• Star Wars: The Force Awakens Mystery Minis
• Funko's Wizarding World of Harry Potter Mystery Wands
• LEGO Batman Movie Minifigures Blind Bags
• Disney's Tsum Tsum Marvel Collection

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