Which famous CEO pioneered the 'freemium' business model in dictionary publishing, offering a basic version free online while monetizing premium features?

The intersection of language and retail has created fascinating innovations that shape how we shop and interact with brands. From multilingual chatbots to voice-activated shopping assistants, language technology has transformed the retail landscape. This poll tests your knowledge of a pioneering CEO who revolutionized the dictionary retail space with an innovative approach to language products.

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• Arthur Merriam-Webster of Merriam-Webster Inc.
• John Simpson of Oxford University Press
• Erin McKean of Wordnik
• Peter Sokolowski of Dictionary.com

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