Which innovative marketing approach did Tesla use in 2008 that revolutionized electric vehicle product marketing and helped establish EVs as desirable luxury products?

The transportation industry has undergone a significant shift with the rise of electric vehicles. Marketing strategies for EVs have evolved dramatically over the past decade, moving from niche environmental appeals to mainstream consumer messaging. This poll tests your knowledge of how EV manufacturers have positioned their products in the market and adapted their product marketing approaches as electric vehicles transitioned from specialty items to mass-market transportation options.

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They positioned the Roadster as a high-performance sports car first, with environmental benefits as a secondary selling point
They eliminated traditional dealerships and focused exclusively on online direct-to-consumer sales
They introduced a subscription model where customers could upgrade to newer models every two years
They pioneered the 'range guarantee' where they promised free towing if a vehicle ran out of charge