Which architectural retail design concept emerged in the late 1990s as a response to e-commerce competition, focusing on creating immersive brand experiences rather than simply displaying products?

The intersection of architecture and retail design has evolved dramatically over the decades, responding to changing consumer behaviors and technological advancements. Innovative architectural approaches to retail spaces have transformed how products are experienced and purchased. This trivia question explores a significant retail design trend that has shaped modern architectural practices in commercial spaces.

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