Which retailer pioneered the 'store-within-a-store' concept specifically for pop culture fandoms by creating themed 'universes' with exclusive merchandise drops and interactive AR experiences?

The world of pop culture retail has evolved dramatically over the years, with stores finding innovative ways to create immersive shopping experiences for fans. From themed environments to interactive displays, retailers have transformed how we connect with our favorite movies, music, and entertainment franchises. Test your knowledge about how major pop culture brands have revolutionized the retail experience!

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Hot Topic's 'Fandom Realms' launched in 2017
BoxLunch's 'Collector's Corner' program started in 2019
Target's 'Bullseye's Playground' pop culture sections
Disney's 'Mickey's Main Street' shop concept introduced in 2015