Which celebrity partnership helped transform Puma from a struggling athletic brand to a fashion powerhouse with a 40% sales increase in 2017?

Celebrity endorsements can transform a brand's identity and market position overnight. When famous faces align with products, they often create iconic advertising campaigns that remain in our cultural memory for decades. This trivia question tests your knowledge of one of the most successful and transformative celebrity-brand partnerships in retail history that dramatically shifted a brand's positioning.

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Rihanna, whose Fenty x Puma collection brought high-fashion credibility
Usain Bolt, whose Olympic performances showcased the brand's performance capabilities
Selena Gomez, whose Instagram following drove unprecedented social engagement
The Weeknd, whose streetwear collection appealed to urban millennials