Which natural products company launched the first closed-loop recycling program that converts ocean plastic into product packaging while simultaneously funding marine conservation efforts?

In recent years, sustainability has become a cornerstone for retail brands, especially those focused on natural products. Many companies have made bold commitments to reduce their environmental footprint, but some have truly pioneered revolutionary approaches that have transformed entire industries. Test your knowledge about these groundbreaking sustainability initiatives in the natural products sector!

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Patagonia's 'Ocean Plastic Initiative,' which removes 1 ton of plastic from oceans for every 100 products sold
The Body Shop's 'Community Trade Recycled Plastic' program that works with waste pickers in Bengaluru, India
Method's 'Ocean Plastic' bottle line that combines recovered ocean plastic with post-consumer recycled plastic
Lush's 'Naked' packaging initiative that eliminated plastic packaging from 35% of their product line