Which company launched the first modern frequent flyer program in 1981, revolutionizing customer loyalty programs across all retail sectors?

Customer loyalty programs have transformed retail strategy throughout history, creating lasting relationships between brands and consumers. While commonplace today, these programs have fascinating historical origins that revolutionized how businesses approach customer retention. Test your knowledge about the historical development of customer loyalty initiatives that shaped modern retail practices.

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American Airlines with AAdvantage
S&H Green Stamps (Sperry & Hutchinson)
Betty Crocker with Box Tops points
Sears with the Discover Card rewards