Which linguistic technique was most prominently used in Apple's famous 'Think Different' campaign that successfully repositioned the brand in the late 1990s?

In the world of linguistics and marketing, brand positioning is heavily influenced by language choices. Companies carefully craft their messaging to create specific associations and perceptions in consumers' minds. This trivia question explores how linguistic strategies are employed in a famous brand repositioning campaign that revolutionized how language is used to shape brand perception.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Grammatical subversion (using an adjective 'different' where an adverb 'differently' would be grammatically correct)
Phonetic symbolism (using sounds that psychologically reinforce the meaning)
Neologism (creating an entirely new word not previously existing in the language)
Code-switching (alternating between two languages within the same campaign)