Which major sports brand completely redesigned its logo in 2016, moving from a script-style wordmark to a more minimalist, uppercase sans-serif design to better accommodate digital platforms?

Test your knowledge about how major sports brands have evolved their brand identity over the years. Many iconic sports companies have undergone significant brand transformations that reflect changing market demands, design trends, and consumer preferences. These evolutions often represent pivotal moments in sports marketing history and showcase how visual brand elements can become powerful cultural symbols in their own right.

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Reebok
Adidas
Under Armour
ASICS