Which innovative product launch strategy helped 'Hamilton' create unprecedented ticket demand and revolutionize Broadway marketing?

Lin-Manuel Miranda's 'Hamilton' revolutionized Broadway not just artistically but as a marketing phenomenon that changed how performing arts productions promote themselves. This musical broke traditional marketing boundaries by creating unprecedented demand through innovative digital strategies, social media integration, and unique product launches. Test your knowledge of how this cultural phenomenon transformed theatrical marketing!

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The #Ham4Ham lottery, offering $10 front-row tickets through digital platforms and creating viral sidewalk performances
The Hamilton App, which used augmented reality to let users virtually explore the theater before purchasing tickets
The 'My Shot' campaign, which offered exclusive backstage access to anyone who completed a Hamilton-themed scavenger hunt
The Broadway Blockchain Initiative, which used NFTs to create collectible digital ticket stubs for opening night performances