Which groundbreaking marketing strategy did the Broadway musical 'Hamilton' use that transformed ticket sales and audience engagement in the performing arts industry?

The performing arts industry has embraced technology in fascinating ways to enhance audience experiences and boost ticket sales. Broadway shows, in particular, have pioneered innovative marketing strategies that blend traditional theatrical appeal with modern digital engagement. This trivia question explores how Broadway productions have revolutionized their customer experience and marketing approach in the digital age.

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The #Ham4Ham lottery, offering affordable front-row seats through a digital lottery system and creating viral sidewalk performances
The first-ever Broadway show to use holographic performers alongside live actors to create an immersive 4D experience
Releasing a complete virtual reality version of the show before opening night, allowing global audiences to preview the production
Creating personalized AI-generated storylines where audience members could influence character decisions via a mobile app during live performances