Which U.S. government agency underwent a controversial $140 million rebranding effort in 2003 that included a new logo, uniforms, and advertising campaign?

How well do you know the branding efforts behind major government agencies? In today's political landscape, government organizations invest significantly in branding to build public trust and recognition. From logo redesigns costing millions to carefully crafted slogans, the intersection of product marketing and government operations reveals fascinating insights about how public institutions position themselves to citizens.

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Transportation Security Administration (TSA)
United States Postal Service (USPS)
Transportation Security Administration (TSA)
Department of Homeland Security (DHS)