Which celebrity made history by signing a $1 billion lifetime deal with Nike in 2016, making it the largest individual athlete endorsement in sports retail history?

Celebrity product endorsements have become a cornerstone of modern advertising, with some deals reaching astronomical values. These partnerships can transform both the celebrity's career and the brand's market position. This trivia question focuses on one of the most financially significant celebrity endorsement deals in retail history that fundamentally changed how brands collaborate with famous personalities.

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