Which mythological symbol, used by a major retailer in their loyalty program, resulted in a 35% increase in repeat customer engagement when introduced in 2018?

Mythology and folklore have influenced retail branding strategies for centuries. From Nike's winged goddess of victory to Starbucks' siren, brands leverage mythological symbols to create powerful connections with consumers. This poll explores how retailers have incorporated ancient lore into their customer loyalty programs to build emotional connections that transcend transactional relationships.

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The Phoenix (rebirth) symbol used by Barnes & Noble for their 'Reader's Renewal' program
The Ouroboros (eternal cycle) symbol used by Whole Foods for their 'Circular Savings' program
The Golden Apple (divine reward) symbol used by Target for their 'RedApple Rewards' program
The Caduceus (commerce) symbol used by Amazon for their 'Prime Pantheon' membership tier