Which major publishing house faced significant backlash after rebranding their iconic 125-year-old logo in 2014, forcing them to partially reverse the change?

Brand identity in the publishing industry has evolved dramatically over the decades, with iconic logos becoming as recognizable as the books themselves. Publishers use these visual identifiers to signal quality, genre focus, and cultural positioning to readers. This poll tests your knowledge about a major rebranding effort that caused significant controversy in the literary world and sparked discussions about the balance between modernization and heritage in publishing.

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Penguin Random House, who simplified their penguin mascot to a minimalist outline
Hachette Book Group, who abandoned their traditional flame emblem for geometric letters
HarperCollins, who replaced their torch logo with a simplified flame and HC monogram
Simon & Schuster, who dropped their classical quill pen for a modern abstract symbol