Which innovative advertising technique helped the Gideons International distribute over 2 billion Bibles worldwide since 1908?

Religious publishing is a multi-billion dollar industry with unique marketing approaches and advertising techniques. From Bible editions to spiritual self-help books, religious publishers have developed distinctive branding and promotional strategies to connect with their audience. This poll explores one fascinating aspect of how religious texts have been marketed throughout modern history. Test your knowledge about the intersection of faith and commerce!

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Strategic hotel room placement program, offering free Bibles to hotels and motels
Celebrity pastor endorsement network, paying religious leaders to promote specific editions
Door-to-door subscription model with monthly installment payments
Early adoption of television infomercials with testimonials about life-changing Bible passages