Which celebrity's makeup line broke e-commerce records by selling out completely within minutes of its 2015 launch, generating an estimated $420 million in sales in its first 18 months?

Behind every successful celebrity brand is a carefully orchestrated product launch strategy. The most memorable launches combine star power with marketing genius to create instant cultural phenomena. This trivia tests your knowledge about one of the most successful celebrity product launches in recent history that shattered sales records and redefined an entire industry segment.

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Lady Gaga with Haus Laboratories
Jessica Alba with Honest Beauty