Which celebrity endorsement deal is credited with revolutionizing Broadway marketing in 2003 by introducing the first major cross-industry promotion between a theatrical production and a cosmetics brand?

The performing arts industry has seen significant transformations in how productions are marketed, with celebrity endorsements playing a pivotal role in ticket sales and audience development. This poll explores one of the most influential endorsements in Broadway history that fundamentally changed how theatrical productions approach marketing partnerships. Test your knowledge of this game-changing collaboration that set new standards for performing arts promotion and created a blueprint that productions continue to follow today.

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Idina Menzel's partnership with MAC Cosmetics for 'Wicked,' creating the 'Defying Gravity' makeup collection
Sarah Jessica Parker's collaboration with Revlon for 'The Producers,' launching the 'Broadway Lights' lipstick line
Kristin Chenoweth's deal with Sephora for 'Hairspray,' featuring the 'You Can't Stop the Beat' palette
Bernadette Peters' endorsement of Estée Lauder for 'Gypsy,' introducing the 'Rose's Turn' foundation series