Which groundbreaking marketing campaign in the 1980s-90s featured the tagline 'You've got the words, we've got the meanings' and revolutionized dictionary sales with TV commercials showing embarrassing word misusages?

In the world of language and linguistics, dictionaries are fundamental tools. But they're also products that need marketing! This poll explores one of the most innovative and successful marketing campaigns in dictionary publishing history that transformed how we think about language reference materials and created a cultural phenomenon around words and definitions.

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Oxford English Dictionary's 'The Professor's Choice'
Collins Dictionary's 'Word Perfect'
Merriam-Webster's 'Define Your World'
Longman's 'Words Worth Knowing' featuring humorous real-life communication failures