Which luxury fashion brand launched the 'Métiers d'Art' initiative specifically to preserve endangered traditional craftsmanship techniques and cultural heritage?

Traditional craftsmanship has become a powerful differentiator in modern retail. As consumers seek authentic connections and meaning in their purchases, many brands have successfully incorporated cultural heritage into their product lines and marketing strategies. This trivia tests your knowledge about a famous retail case study of cultural preservation through commerce.

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Chanel
Louis Vuitton
Hermès
Gucci