Which retailer pioneered the concept of 'Hongbao' digital red envelopes for Lunar New Year, revolutionizing how brands engage with this cultural tradition?

Traditional festivals and cultural celebrations have become major retail opportunities worldwide. Smart retailers understand the importance of cultural sensitivity while capitalizing on these significant calendar events. This trivia tests your knowledge about how global retailers have navigated and innovated around cultural traditions to boost sales and build brand loyalty across different markets.

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WeChat (Tencent)
Amazon
Alibaba
JD.com