Which pricing strategy in pharmaceutical marketing involves setting higher initial prices for new medications, then gradually reducing them as competing products enter the market?

In today's competitive pharmaceutical market, pricing strategies are critical for both medication accessibility and company profitability. Various pricing models exist across different healthcare systems worldwide, with each approach having unique implications for patients, providers, and manufacturers. This trivia question explores one of the most discussed pricing methodologies that has gained attention in recent years.

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Value-based pricing
Skimming pricing
Reference-based pricing
Bundle pricing