Which innovative geographic retail concept did REI first introduce in 2016 that transformed how outdoor retailers connect customers with local experiences?

In the world of retail, geographic considerations dramatically impact customer experience and brand positioning. From location-specific product launches to regional shopping habits, geographic intelligence shapes successful retail strategies. Test your knowledge about how geography intersects with retail brand management and customer experience in this challenging trivia question!

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REI Co-op Experiences - curated local adventure packages tied to specific store locations
GeoTracker App - a digital platform showing product origin locations and environmental impact
Local Source Initiative - stores featuring only products manufactured within 100 miles
Regional Testing Labs - in-store facilities where customers test gear in simulated local conditions