Which 1980s product failure cost Coca-Cola millions in lost revenue and became known as one of the biggest marketing blunders in retail history?

Throughout history, many products that seemed promising at launch ended up as expensive failures. These retail disasters often teach us more about product development, market research, and consumer behavior than successes do. This trivia question explores one of the most infamous product failures from the past that has become a cautionary tale in business schools worldwide. Test your knowledge of retail history and see if you can identify this legendary misstep!

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New Coke
Crystal Pepsi
Coca-Cola Black
Coca-Cola C2