Which Broadway musical's logo underwent a significant redesign in 2015 that transformed it from a simple text-based design to an iconic mask symbol, leading to a 27% increase in brand recognition among potential theatergoers?

The performing arts world is increasingly embracing sophisticated branding and marketing strategies to attract audiences. Major theater productions now function like retail brands with distinctive logos, merchandise lines, and digital marketing campaigns. Test your knowledge of how performing arts organizations are using modern branding techniques to stand out in a competitive entertainment landscape.

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The Phantom of the Opera
Hamilton
Wicked
The Lion King