Which major performing arts organization pioneered the 'Dynamic Pricing' model for theater tickets that is now used by Broadway and many other venues worldwide?

The performing arts industry has embraced unique retail innovations to enhance audience experiences and generate additional revenue streams. From interactive merchandise displays in theater lobbies to subscription models for season tickets, the business side of performing arts continues to evolve. Test your knowledge about the intersection of retail innovation and the performing arts world!

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The Metropolitan Opera
San Francisco Symphony
Royal Shakespeare Company
Cirque du Soleil