Which major retailer launched a dedicated 'Lunar New Year' product collection that became one of the first mainstream Western brands to authentically celebrate this tradition on a large scale?

Retailers often incorporate cultural traditions into their branding strategies to connect with specific communities and celebrate heritage. These culturally-informed approaches can create powerful emotional connections with consumers while honoring important traditions. Test your knowledge about how major brands have integrated cultural elements into their identity and marketing strategies.

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Nike, with their annual 'Year of the [Zodiac Animal]' special edition sneakers
IKEA, with their 'SOLGLIMTAR' collection featuring traditional red and gold decorations
Williams-Sonoma, with their limited edition cookware honoring traditional New Year recipes
Sephora, with their 'Lucky Fortunes' makeup collection featuring zodiac-inspired packaging