Which mythological creature inspired a revolutionary 2013 packaging innovation that led to a 7% sales increase for a major beverage brand?

Throughout history, mythology and folklore have inspired countless product innovations and brand strategies. From Nike drawing on the Greek goddess of victory to Starbucks featuring a siren from maritime folklore, mythological elements have shaped some of the world's most recognizable brands. This trivia explores how ancient stories have influenced modern retail packaging in a particularly innovative way that changed consumer perceptions.

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• The Phoenix - heat-reactive packaging that revealed imagery when touched
• The Dragon - fire-breathing effect packaging using augmented reality
• The Kraken - tentacle-shaped bottles for Kraken Rum that increased dark rum market share
• The Unicorn - color-changing bottles inspired by unicorn horns for limited edition drinks

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