Which transportation company pioneered the first major carbon-offset loyalty program that allowed customers to earn double points when choosing electric vehicle options?

Transportation companies are increasingly implementing customer loyalty programs that reward eco-friendly choices. These programs not only boost customer retention but also promote sustainable transportation options. This trivia question tests your knowledge about a groundbreaking loyalty initiative that transformed customer behavior in the transportation sector while addressing environmental concerns.

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Lyft with their 'Green Mode Rewards' program launched in 2018
Uber with their 'EcoRide Points' program launched in 2019
Bolt with their 'Planet-Positive Miles' program launched in 2017
Grab with their 'GreenJourney Rewards' program launched in 2020