Which religious organization first pioneered the formal 'brand ambassador' program with celebrities and influencers to reach younger audiences in 2016?

Religious institutions and spiritual organizations are increasingly adopting modern marketing strategies to connect with followers and spread their messages. One evolving trend is the selection of 'brand ambassadors' - influential individuals who represent and advocate for religious organizations. This poll explores a groundbreaking partnership that changed how religious organizations approach representation and outreach in the digital age.

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The Church of Jesus Christ of Latter-day Saints (Mormon Church) with their 'I'm a Mormon' campaign featuring notable members
The Vatican's 'Click to Pray' initiative, appointing global youth representatives as digital evangelists
Hillsong Church's 'Global Influencer Network' program with Christian musicians and actors
Buddhist Global Relief's 'Mindful Voices' program featuring celebrity meditation practitioners