What was the original purchase price that Nike (then Blue Ribbon Sports) paid to graphic design student Carolyn Davidson for creating the iconic swoosh logo in 1971?

Corporate logos are powerful visual representations of brand identity that can become cultural touchstones. Some of the most iconic logos in pop culture have fascinating origin stories and have evolved significantly over time. This trivia question explores the history behind one of the most recognizable logos in sports and fashion that has become deeply embedded in global pop culture. Test your knowledge about the famous Nike swoosh!

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$35
$1,500
$10,000
Davidson received no upfront payment, but was given stock options worth approximately $500