Which major outdoor apparel brand launched the first-ever jacket made from recycled plastic bottles in 1993, pioneering the now-common practice of using recycled materials in clothing?

The natural world has inspired countless product innovations, from biomimicry in design to sustainable materials revolution. One groundbreaking eco-friendly innovation transformed an entire industry's approach to sustainability, but its origin story might surprise you! Test your knowledge about this landmark product launch that changed how we think about environmental responsibility in consumer goods.

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Patagonia
The North Face
Columbia Sportswear
REI Co-op