Which basketball legend's endorsement deal in the 1980s is credited with saving Nike from financial trouble and launching the iconic Air Jordan brand that revolutionized athletic footwear?

Celebrity endorsements have transformed the retail landscape for decades, creating iconic brand associations that sometimes outlive the initial campaigns. From athletic wear to luxury goods, famous faces have helped position products in the market and build lasting brand recognition. This trivia question tests your knowledge of one of the most successful celebrity brand partnerships in retail history that changed the trajectory of a company.

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Michael Jordan
Magic Johnson
Larry Bird
Kareem Abdul-Jabbar