Which major studio was the first to launch its own direct-to-consumer e-commerce platform for selling digital movies in 2011, challenging iTunes' early dominance?

The film and television industry has embraced digital transformation in how content is sold and distributed to audiences. Streaming may dominate headlines today, but the evolution of e-commerce platforms specifically for entertainment content has a fascinating history. Test your knowledge about how Hollywood adapted to selling its products in the digital era!

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• Warner Bros. with 'UltraViolet'
• Universal Pictures with 'PictureBox'
• Paramount with 'Paramount Digital Copy'
• Disney with 'Disney Movies Online'

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