Which e-commerce strategy did Nike implement in 2017 that dramatically changed its distribution model and shocked the sporting goods retail industry?

The sporting goods retail landscape has undergone dramatic transformation in recent years. From brick-and-mortar specialists to omnichannel giants, sports retailers have had to adapt to changing consumer behaviors, technological advances, and emerging market trends. This poll tests your knowledge about a significant shift in sports retail that changed how athletes and enthusiasts shop for their gear.

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The Consumer Direct Offense - reducing partnerships with thousands of retailers to focus on direct-to-consumer sales and just 40 strategic partners
The Subscription Box Revolution - launching a monthly athletic wear subscription service that delivered personalized product selections based on activity tracking
The Virtual Fitting Room - implementing AR technology allowing shoppers to virtually try on all apparel and footwear before purchasing
The Micro-Retail Initiative - opening hundreds of small, automated retail kiosks in gyms and sports venues with cashierless checkout technology