Which celebrity strategically positioned their beauty brand as 'inclusive' and revolutionized the industry by launching with 40 foundation shades, creating what became known as the 'Fenty Effect'?

Celebrity brands are carefully positioned in the market to leverage their personal appeal while capturing specific consumer segments. Beyond mere endorsements, today's celebrities create strategic brand identities that reflect both their public personas and targeted market opportunities. This poll tests your knowledge of how famous personalities have positioned their brands in competitive retail landscapes.

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Rihanna
Kylie Jenner
Lady Gaga
Selena Gomez