Which pricing innovation did Häagen-Dazs pioneer in the 1960s that revolutionized the premium ice cream market?

The ice cream industry has seen fascinating pricing strategy evolutions over the decades. From simple cost-plus models to sophisticated psychological pricing techniques, brands have found creative ways to maximize profits while keeping customers happy. This poll tests your knowledge about a groundbreaking pricing innovation that transformed how premium ice cream brands position themselves in the market.

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Deliberate premium pricing to create perceived luxury value, despite using ingredients similar to competitors
Buy-one-get-one-free promotions for seasonal flavors
Volume-based pricing tiers where larger containers cost proportionally less
Subscription model for monthly home delivery of exclusive flavors