Which game holds the record for the highest revenue generated within the first 24 hours of release, earning over $800 million and employing a strategic midnight release across 4,500 stores?

The gaming industry has pioneered innovative product launch strategies that have revolutionized how digital products are released to the market. From early access models to elaborate ARG marketing campaigns, game companies have found unique ways to build anticipation and drive day-one engagement. This poll tests your knowledge about one of the most financially successful game launches in history and the strategy behind it.

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• Grand Theft Auto V
• Call of Duty: Modern Warfare 3
• Cyberpunk 2077
• The Elder Scrolls V: Skyrim

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