Which Broadway show was the first to utilize a revolutionary 'lottery ticket' marketing strategy that has since become standard practice across the theater industry?

Test your knowledge about groundbreaking marketing strategies that transformed Broadway shows and theatrical productions into cultural phenomena! In the competitive world of performing arts, innovative marketing techniques can make the difference between a show closing early or becoming a long-running hit. This poll explores a pivotal marketing campaign that revolutionized audience engagement and set new standards for theatrical promotion.

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Rent (1996)
The Phantom of the Opera (1988)
Chicago Revival (1996)
Les Misérables (1987)