Which innovative marketing strategy did Tesla famously employ to launch and promote its vehicles, breaking from traditional automotive industry practices?

Tesla revolutionized the automotive industry not just with electric vehicles, but with an unconventional marketing approach. Unlike traditional car manufacturers who spend billions on advertising, Tesla adopted a different strategy that changed transportation marketing forever. This trivia question explores how Tesla built one of the world's most valuable automotive brands while breaking established industry marketing rules.

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Zero paid advertising budget, relying instead on word-of-mouth, PR events, and Elon Musk's social media presence
Exclusive product placement deals with major Hollywood studios, appearing in over 50 blockbuster films since 2012
First automotive company to use TikTok influencer marketing campaigns, creating the viral 'Tesla Dance' challenge
Revolutionary trade-in program allowing customers to exchange any vehicle for 40% off a new Tesla, regardless of condition