Which gaming company pioneered the use of AR-enhanced packaging that allowed players to scan the box with their smartphones to unlock exclusive in-game content before even opening the product?

Product packaging in the gaming industry has evolved dramatically from simple cardboard boxes to elaborate collector's editions with unique unboxing experiences. Game developers and publishers now consider packaging as an extension of the gaming experience, using innovative designs to create anticipation and add value. Test your knowledge about a groundbreaking packaging innovation that changed how players first engage with their games!

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Nintendo with their Labo series in 2018, featuring packaging that transformed into interactive AR elements
Ubisoft with their 2016 Watch Dogs 2 release, featuring scannable QR codes embedded in reflective packaging visible only under certain light conditions
Sony with their 2019 Death Stranding collector's edition that incorporated holographic packaging elements responding to the PlayStation camera
Microsoft with their 2017 Minecraft special edition that allowed players to scan physical blocks on the box to import them directly into their game worlds