Which sports brand's e-commerce launch in 1999 was considered revolutionary, allowing customers to design custom shoes online and disrupting traditional sporting goods retail channels?

The sports retail landscape has dramatically transformed with the rise of e-commerce. One platform revolutionized how athletes and enthusiasts shop for gear, creating a direct-to-consumer model that challenged traditional sporting goods retailers. Test your knowledge about this significant shift in sports retail history that changed how we purchase athletic equipment and apparel forever.

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Nike (with Nike iD/Nike By You)
Adidas (with mi adidas)
Under Armour (with UA Custom)
Reebok (with Reebok Custom)