Which ancient civilization pioneered one of the earliest known merchant loyalty systems using clay tablets called 'tessera' that customers could redeem for discounts on future purchases?

Before modern loyalty programs with their points and digital rewards, ancient civilizations had their own methods of customer retention. Merchants in these early marketplaces developed sophisticated strategies to maintain their customer base in competitive trading environments. This poll explores one of history's earliest documented customer loyalty systems that influenced commerce for centuries to come.

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Ancient Rome
Ancient Egypt
Mesopotamia
Ancient Greece