Which retail innovation from the 1930s revolutionized store layouts by introducing the concept of 'impulse buying zones' and is still influential in modern store design?

Before modern retail analytics and spatial planning became standard practice, store layouts evolved through various methodologies that shaped how consumers interact with merchandise. This trivia explores a pivotal moment in retail history that transformed how products were presented to customers, influencing store design principles that many retailers still follow today.

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• The Supermarket Grid System, developed by Clarence Saunders at Piggly Wiggly
• The Gruen Transfer, created by architect Victor Gruen
• The Bon Marché Model, pioneered by Aristide Boucicaut in Paris
• The Marshall Field's Customer Service Layout, designed by Harry Gordon Selfridge

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