Which Broadway musical was the first to implement 'dynamic ticket pricing' (demand-based pricing that fluctuates like airline tickets) as a regular marketing strategy?

The performing arts industry has evolved significantly in how it prices and markets productions to audiences. One particularly innovative strategy has transformed how theaters maximize both accessibility and revenue. Test your knowledge about this revolutionary approach that changed the economics of Broadway and beyond!

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• The Lion King (2011)
• Wicked (2011)
• Hamilton (2015)
• The Book of Mormon (2012)

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