Which global brand's 2018 Diwali-themed campaign featured the tagline 'Light Up Someone's Diwali' and increased their market share in India by 15% through authentic cultural storytelling?

Throughout history, brands have incorporated cultural traditions into their marketing campaigns to create deeper connections with consumers. Some campaigns have become iconic by authentically celebrating cultural heritage, while others have faced backlash for cultural appropriation. Test your knowledge about famous advertising campaigns that centered around cultural traditions and their impact on brand perception.

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Coca-Cola
Amazon
Apple
Nike